Top 5 Beauty Retail Apps in Australia Q2 2024

In Q2 2024, the top beauty retail apps in Australia exhibited diverse performance metrics, reflecting different levels of user engagement and growth. Here’s a closer look at the key trends from the unified platform data:

Sephora - Beauty Shopping saw a fluctuating trend in downloads, peaking at 10.7K in the week of April 8. The downloads dipped to a low of 3.9K in late May before rebounding to 6.9K in mid-June. Weekly active users for Sephora started at 30K in early April, seeing a modest rise to 36.5K in the second week, but eventually settled at around 26.7K by the end of June.

MECCA - Beauty Shopping experienced a significant spike in downloads, reaching 11.4K in mid-April. However, the numbers gradually declined, stabilizing around 4.8K towards the end of June. Weekly active users remained relatively stable, hovering around the 90K mark throughout the quarter.

Adore Beauty | Shop Beauty Now showed an erratic download pattern. Downloads surged to 4.2K in the week of April 22 but dropped to 1.5K by late June. Unfortunately, data for weekly active users was not available for this app during the quarter.

CHARLOTTE TILBURY had a relatively low download count, with a notable increase to 5.1K in the last week of June. Weekly active users demonstrated a steady rise from 4.7K in early April to 7.4K by the end of June, indicating growing user engagement.

LOOKFANTASTIC: Beauty & Makeup saw gradual growth in downloads, reaching 1.1K in the final week of June. Weekly active users also showed an upward trend, increasing from 2.1K at the start of the quarter to 3K by the end of June.

This data from Sensor Tower provides a comprehensive view of the performance trends of these top beauty retail apps in Australia. For more in-depth insights, visit Sensor Tower.